Founder & Movement Architect
Shira is a Master Pilates Instructor, movement educator, and global consultant with over 15 years of experience training instructors and developing movement programs across North America, the UK, Mexico, and the Middle East. With a professional background in dance and deep expertise in studio development and teacher education, she brings a rare balance of artistry, structure, and real-world application to her work.
As the founder of Formation™, Shira leads a modern, forward-thinking approach to Pilates that challenges traditional training models, not through novelty but through precision. She introduces clear systems for cueing, sequencing, and class architecture that move studios beyond rigid choreography and outdated formats, creating Pilates that is adaptable, musically intelligent, and designed for contemporary studio environments.
Shira has designed and led Reformer and Mat teacher training programs from Level 1 through Level 3, developing comprehensive, systems-based curricula. Alongside this work, she consults on studio build-outs, signature class development, and instructor roster strategy—supporting studios and brands across international markets.
Her work bridges classical Pilates principles with contemporary movement, resulting in experiences that are technically grounded, distinctly modern, and commercially relevant.
Through Formation™, Shira partners with instructors, studios, and brands ready to raise the standard—delivering thoughtful movement education and strategic consulting that translates across cultures, teams, and global markets.
✳︎
Raising the standard of movement education
✳︎
Train with intention
✳︎
Teach with clarity
✳︎ Raising the standard of movement education ✳︎ Train with intention ✳︎ Teach with clarity
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"From her energy, to her playlists, to her excitement for those around her, she made it such a fun learning experience"
I met Shira a few years ago taking her classes and found her teaching style so inspiring and dynamic. When I got the opportunity to train with her to teach reformer, I was stoked because I knew I was learning from one of the best. Shira was so supportive in my reformer journey and helped me take that next leap in my pilates instructor career. I feel lucky to have been able to learn from her!
—Courtney -
"I am proud to call myself the product of the Formation™ method"
Throughout my time with her, Shira has taught me more about mindful movement than many years of athleticism had. Her thorough and thoughtful approach conveyed the science and practice behind the Pilates method. But it was her confident voice and passionate soul that touched the hearts and minds of every single one of the trainees, myself included.
I am proud to call myself the product of the Formation™ method, and will continue to hold that name with pride through my sports career in the years to come.
—Huda -
"Training with Shira as your guide truly leads to meaningful growth and exceptional results"
The experience went far beyond reformer Pilates fundamentals and class planning, offering a deep understanding of the purpose behind each movement, the connection between breath, mind, and body, and the importance of cultivating a genuine sense of community. Shira has a rare and impactful ability to truly see people and empower them to step fully into their potential with confidence and intention.
—Alex
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"Shira not only helped me learn the machine and how to guide people on it but also how to have a presence in the space"
I was so lucky to have Shira as my teacher when I was first starting my reformer journey. Her ability to combine thoughtful programming, music, and energy makes her classes one of a kind and she taught me how to do all these things authentically and passionately. A big thank you to Shira for being apart of my reformer journey from the beginning, it was an absolute pleasure to learn from her.
—Jordyn -
"Shira has absolutely changed my life for the better!"
I have taken classical training before, and oh god, you can not even compare how much more Shira will teach and give you! She is super knowledgeable, helps you with anything you are struggling or not fully understanding. She has explained movements, queuing, pacing, music, how to work with clients, safety protocols…truly nothing she doesn’t cover! The best part is the way she makes you grow into your own- is just amazing!
—Barbara -
"Shira’s impact extends far beyond the studio"
As both a student and an instructor mentored by her, her thoughtful, intentional approach to teaching and movement is deeply felt. She creates space for learning, confidence, and meaningful growth, grounded in deep knowledge and genuine care. Learning and moving under Shira’s guidance has been a true privilege ♡
—Paige
